D. William Jewelers, Inc.
508 East Perkins
Pear Tree Shopping Center
As the April birthstone, diamonds are the ideal gift for a loved one. And now you
have more choices than ever. Get creative and give the ultimate gift of beauty: a
fancy-color diamond. Fancy-color diamonds are natural, rare and truly exotic gem
of the earth. Diamonds in hues of yellow, red, pink, blue, and green range in intensity
from faint to vivid and generally the more saturated the color, the higher the value.
In fact, diamonds sparkling with intense color are rare and may be priced higher
than a colorless diamond of equal size. Because fancy-color diamonds are very
desirable, color is sometimes introduced in a laboratory. These are correctly called
color-treated diamonds. When purchasing a fancy-color diamond, the shopper
should ask if any enhancements or treatments were used to improve its
color and/or clarity.